The sizzle of a flame-broiled ribeye at your favourite neighbourhood steakhouse. The lively chatter over a prime rib roast on a sunlit patio. A late-night burger run with friends. The best meals aren’t just about what’s on the menu — they’re about the memories seared into our brains long after the plates are cleared. Whether it’s a milestone family gathering, a casual weekend lunch or an upcoming Father’s Day feast, our best meals have a way of turning a gathering into a lasting memory.

For the next 10 months, Canada Beef is celebrating those unforgettable culinary moments — and they want to hear yours.

Launching June 5, the Canadian Beef: Every Taste Tells a Story contest invites food lovers across the country to celebrate their standout restaurant experiences and the choice of ordering Canadian beef for their next meal out. When you choose homegrown beef, you’re supporting thousands of multi-generational ranching and farming families dedicated to sustainability, food safety and premium quality. Canada's naturally cool climate and wide-open spaces provide an ideal environment for raising Canadian cattle.

Win a Visa gift card | Grilled Marinated Steak, Veg Skewers and Corn with Chimichurri

The secret behind that exceptional flavour, juiciness and tenderness lies in grain finishing. Cattle are fed a carefully formulated diet which includes grains such as barley, corn and wheat. This produces firm, distinctive white coloured fat. Every cut is then evaluated under one of the most stringent national grading systems in the world, ensuring that when you see Canada Prime, Canada AAA, or Canada AA on a menu, you are getting an uncompromised dining experience.

Leave the apron in the drawer and step out of the home kitchen — this contest is all about the magic of dining out, while shining a spotlight on the hardworking Canadian beef farmers, ranchers, local restaurants, and talented chefs who ensure our meals are as memorable as the company we keep.

Win a Visa gift card | Father and daughter at a restaurant

How to Enter

The contest runs from June 5, 2026, to March 31, 2027, kicking off with Father’s Day dining memories, followed by summer BBQ celebrations in July and long-weekend getaways in August.

Your Every Taste Tells a Story entry:

  • A quick story (five lines or less) about your special dining occasion.
  • The name of the Canadian restaurant you visited or plan to dine at.
  • The specific beef dish you enjoyed or can't wait to order.
  • Who’s joining the celebration?

Want an extra chance to win? Boost your odds by uploading a photo of the restaurant, your friends gathered around the table or that mouthwatering beef dish.

Each month, one lucky winner will be randomly selected to receive a $200 Visa gift card to fuel their next culinary adventure.

Visit enjoy.cdnbeef.ca to enter

Contest closes: 31st March 2027

No purchase necessary. To enter through Instagram or Facebook, account must be public to be eligible. Open to all Canadian residents (excluding Quebec) who have reached the age of majority in their province/territory of residence. Contest runs June 5, 2026, 9:00 AM MT to March 31, 2027, 11:59 PM MT. One (1) winner randomly chosen per Monthly Entry Period & contacted by email. Each monthly Prize is a $200 VISA gift card. Odds of winning depend on # of eligible entries received per Monthly Entry Period. Correct answer to skill-testing question required. Contest not sponsored, endorsed or administered by or associated with Instagram or Facebook.