Chef Matt Basile shares the egg trends shaping Mother’s Day brunch

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Warmer weather, blossoming flowers and more hours of sunshine mean one thing: It's brunch season. With the fresh, spring air drawing us out of hibernation and into each other's kitchens and backyards, every weekend is made for gathering — especially around occasions like Mother’s Day.

But brunch is more than just a meal. It's an opportunity to come together with friends and family, put our phones down (after taking pictures of a beautiful spread) and deeply connect with each other. It's a moment of mid-morning peace that's worth savouring.

For Chef Matt Basile, Canadian eggs are at the centre of that excitement — and it all comes down to their versatility.

“Eggs — especially Canadian eggs — can be at the heart of something simple, like a breakfast sandwich, or they can be elevated into a reimagined brunch dish, a baked good or a sweet treat,” he says. “Their adaptability allows them to shine in all kinds of creative cooking.”

Eggs are endlessly versatile, making them a natural centrepiece for modern brunch spreads. That flexibility shows up in everything from sweet-meets-heat chili crisp fried eggs — part of TikTok’s “swicy” trend — to curated deviled egg flights and viral baked feta dishes that are as satisfying to munch on as they are to share. With so many ideas circulating online, brunch inspiration never runs dry.

And when planning a Mother’s Day brunch, those trends offer inspiration without the stress.

“A little prep the night before goes a long way, whisking, chopping, measuring — the whole mise en place. And don’t be shy about enlisting guests; many hands make light work."

Bringing viral egg trends to the Mother’s Day table

This spring, Egg Farmers of Canada is teaming up with Chef Matt Basile to bring the most delicious, viral, egg-forward creations from your social feed straight to your kitchen table. Try out his dish inspirations this Mother's Day or any day that calls for a brunch worth savouring.

Take the "swicy" chili crisp fried egg, a trend that combines sweet heat with jammy yolks and irresistible crispy edges.

“The trick is a good pan and good heat management,” Basile explains. “Start hot to create texture, then lower the heat to gently cook the egg to a jammy perfection.”

Chef Matt Basile's Japanese Viral Egg Salad Sandwich x Egg Flights

Another standout trend is the egg flight — a customizable platter that transforms deviled eggs into a conversation piece. Instead of sticking to classic flavours, Basile leans into bold combinations inspired by familiar favourites.

“One of my egg flights is inspired by another Canadian classic, the Caesar — a little bit of hot sauce, a little bit of clamato juice, fresh tomato, celery salt, Worcestershire, lemon zest, chopped pickles for punch, and a little celery and bacon garnish,” he says. “Another favourite of mine is incorporating the flavours of a classic Cubano sandwich into a deviled egg."

Chef Matt Basile's Feta Eggs

For cooks looking for minimal effort with maximum flavour, baked feta eggs continue to dominate social feeds — and for good reason.

“Visually, they’re perfect for social media,” Basile says. “You take a pan, throw in a few ingredients and out comes something beautiful, easy and creative.”

Why Canadian eggs make brunch easier

Behind every brunch spread is an ingredient you can rely on — and Canadian eggs are no exception.

That’s because high-quality Canadian eggs are produced with care by Canada’s 1,295 egg farmers across all 10 provinces and the Northwest Territories.

For Basile, that reliability makes a real difference in the kitchen — especially when cooking for a group.

“Good ingredients make all the difference,” he says. “Whether it’s a viral trend or a simple home dish, the result is always spot-on. That consistency comes from trusting Canadian egg farmers, who work year-round to deliver fresh, local eggs you can rely on for every dish."

Eggs also help shape the full brunch experience — from first bite to final sweet treat.

“Think of brunch as a little journey,” Basile says. “Start with a bite to whet the appetite, move to a main to satisfy and finish with a sweet treat. Eggs are great for all three: Versatile, approachable and fun, and they help turn a casual meal into an experience your guests will remember."

Making Mother’s Day brunch egg-ceptional

Whether you're hosting a large gathering or preparing something special for a small group, the best brunches strike a balance between creativity and comfort — combining familiar ingredients with unexpected twists.

Texture, Basile notes, is one of the easiest ways to elevate a dish.

“It’s the crunch factor, but in combination with something very contrasting to that — the ooey gooey cheese melts, or a perfectly cooked egg yolk pop. The whole idea of the crunch factor is to balance something on the other end of the flavour and texture profile."

In his own kitchen, Basile continues to experiment.

“I’m a big fan of curing egg yolks and turning them into a spread,” Basile adds. “It really opens up a whole new side of how versatile eggs can be — I think we’ll start seeing this trend show up more and more at home.”

And while food and more specifically brunch trends continue to evolve, if there is one that will remain constant, it is that Canadian eggs are at the centre of it all — inspiring dishes that help bring people together in celebration of 'mom' and beyond.

Visit eggfarmers.ca to discover what makes Canadian eggs unique and to learn how Canadian egg farmers work every day to deliver the eggs we know and love for all our favourite dishes, including brunch.