Why the negroni is so iconic, and how to make the perfect one

Here's how to make a classic negroni with gin, Campari and sweet red vermouth — or reimagine the bitter icon to your liking.

Makes 1

Preparation time 5 minutes

Few cocktails are as effortlessly elegant as the iconic negroni, a bitter, refreshing mix built on a simple 1:1:1 ratio of gin, Campari and sweet red vermouth.

The drink is said to have originated in early 20th-century Florence, where Count Camillo Negroni famously asked a bartender at Bar Casoni to bolster his usual Americano by replacing the soda water with gin. The bartender went one step further, adding a twist of orange peel, rather than the typical lemon, sealing the drink’s signature character. Part of what has made the negroni so enduring — and so endlessly reimagined — lies in those very origins.

Swap the sweet vermouth for white vermouth or Lillet Blanc and you’ve got a white negroni. Replace the gin with prosecco and you’ve created the effervescent negroni sbagliato: the "mistaken negroni" that’s taken on a life of its own.

Ingredients

  • 1 oz Campari
  • 1 oz gin
  • 1 oz sweet red vermouth
  • Orange peel, for garnish 

Method

  1. Add Campari, gin and sweet red vermouth to a mixing glass filled with ice. Stir until chilled.
  2. Strain into a rocks glass over a single ice cube.
  3. Garnish with an orange peel.
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